Vifloor Canada launches Canadian-exclusive Obeetee Express program

Obeetee carpets are meant to last

Every once in a while, you come across a company that you get inspired by and excited to represent. Obeetee is one of those companies.

A perfect alliance to Vifloor Canada’s 25 years strong in the flooring business, Obeetee and the Obeetee Express program complements our custom area rug and broadloom sector.

The Obeetee Express program offers 11 collections made up of modern, contemporary and updated traditional inspired assortments. Within these collections, there are a total of 250 patterns from botanicals, geometric, stripes and plaids, animal patterns, young-at-heart designs to name a few. Colour palette ranges from soft to bright or bold hues with 72 colours to mix and match. The design and colour possibilities are endless.

Modern design techniques steeped in history

Obeetee, steeped in history, dates back to 1920 in India. The company fuses centuries-old carpet-making skills with modern design techniques. They are a dynamic, creative, and an ethical company that is driven by design excellence, quality craftsmanship, process innovation and sustainability.

Vifloor Canada launches Canadian-exclusive Obeetee Express program

Obeetee carpets are meant to last, and their practices ensure the environment does too. They focus on environmentally conscious efforts like water treatment, energy conservation and waste reduction.

Vifloor Canada is delighted to embark on this new venture with a company that shares similar ideals and aligns with our sustainability vision and goals. Just like the other products offered in our custom area rugs and broadloom category, you can feel good about the carpet you walk on with Obeetee Express.

Benefits of wool carpet

Vifloor Canada believes in the benefits of wool carpet, and so does Obeetee. Using only the finest 100% New Zealand Wool, they hold Woolmark certification, along with the RWS (The Responsible Wool Standard) certification, which ensures the material is ethically sourced. Wool is biodegradable, recyclable, durable and ages beautifully.

Known for their handwoven carpets, Obeetee fuses centuries-old carpet-making skills, diversified into hand-tufted carpets that can be made in weeks, not months, through the Obeetee Express program.

This curated program offers traditional to contemporary and modern designs that can make an immediate difference to any residential, hospitality or retail setting. Adding colour, vitality, texture and artistic flair is the recipe to make art for your floor!

Contact us today for more information on this exciting new opportunity for the Canadian market.

Obeetee Express program