WOOL is the most natural, chemical-free fibre that delivers irresistibly soft, luxurious carpet. As a renewable fibre, wool can tout its ability to biodegrade readily and for its sustainability.
WOOL…Looks Better Longer
WOOL not only wears longer, it also keeps its good appearance and stays new looking longer. Each wool fibre is made up of millions of coiled springs that stretch and give so it won’t lose its crimp or ability to spring back in traffic areas. Wool wears gracefully and will maintain its newness and original appearance longer.
WOOL…Warmer in the Winter & Cooler in the Summer
WOOL provides 12-month comfort. Wool’s insulating properties can cut heat loss up to 15% as well as, keep you cool by its ability to absorb 30% of its weight in humidity without feeling damp or wet. How can it do this? Naturally of course!
WOOL absorbs moisture and prevents a build-up of static electricity; therefore, wool does not attract lint and dust from the air. The crimp of the wool fibre assists in keeping dirt from penetrating the surface and makes it easier to clean as well. Regular vacuuming will remove dirt and revitalize the wool pile.
WOOL…Is Environmentally Friendly
WOOL is a completely natural and renewable resource that is biodegradable. Wool readily biodegrades in soil because it breaks down into plant nutrients such as nitrogen, sulfur, carbon dioxide, and water.
Man-made fibres such as nylon, polyester, and acrylic are made from nonrenewable fossil fuels, are emission intensive, and contaminate the environment.
WOOL…Is Fire Resistant
WOOL is the most naturally flame resistant fibre, it simply won’t burn! Wool does not need to be specially treated due to the high moisture and nitrogen content of the natural structure of wool. Synthetic fibres ignite and burn quickly and continue to burn after the flame is stifled.
WOOL can be twisted, turned, and stretched, and will return to its natural shape. This is why wool carpets retain their springy pile for many years.
WOOL… Resists Static
WOOL naturally absorbs moisture from the air and as such, the tendency to collect static electricity is reduced. Walking across a wool carpet, you are less likely to receive a shock when you touch a grounded object.