Art For Your Floor…

Obeetee Express Custom Area Rugs

Vifloor Canada has partnered with Obeetee to exclusively launch the Obeetee Express Program for Canada.

Suitable for contract work…luxurious enough for the home, this sensational rug program offers a user-friendly design tool to create a custom area rug.

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The Obeetee Express program offers 4 hand-tufted qualities using 100% New Zealand Wool.  There are 11 design collections made up of modern, contemporary and updated traditional inspired assortments.  Within these collections, a total of 250 patterns are available including botanicals, geometric, stripes and plaids, animal patterns, young at heart designs to name a few.  Colour palettes range from soft to bright or bold hues with 72 colours to mix and match.

The design and colour possibilities are endless.

Custom rugs with a 6-8 week production time after approval for area rugs up to a 15’x 20’ size.

A Single Thread Ties Us Together.  Stand Confidently with Vifloor Canada and Obeetee Express!

Get inspired! Use Vifloor’s Obeetee Express online design tool to unlock your creativity.

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Explore 11 design collections totaling 250 patterns and 72 colours to choose from.
Select a design from one of the collections and colour.  Choose the carpet construction of cut pile or tip sheared,

then select any of the carpet pom colours shown by clicking on them and a box showing all 72 colours will pop up to select from.

You can also use the “Autocolor” tab and let us create options for you.

Visualize your custom rug in several different room setting options to see what your rug will look like.

You also have the option to upload a photo of your room to be picture perfect!

Request a quote, once you have selected the collection, design and colour palette, your ready to click “order sheet.”

Fill in the fields marked then click on “Request Quote.”  Vifloor Canada will receive your design and contact you.  It’s that easy!

The OBEETEE story begins in 1920 in Mirzapur, India.


Ethical craftsmanship, innovative design & traditional processes gives Obeetee the distinction of being the most reputable exporter of hand-made, hand tufted and hand knotted rugs from India.

The integrity of their craftsman heritage has been handed down through generations of weavers which is the cornerstone of their business.

Obeetee make solid commitments to the social, economic and environmental impacts of their business and the community and was the first in their industry to achieve the world’s preeminent and auditable SA8000 certification of social standards.

Having piqued the interest & earned the patronage of the likes of Her Majesty, Queen Elizabeth II, Obeetee has grown to be the oldest manufacturer of rugs from India & one of its largest exporters in the world.



Since our founding almost 100 years ago, Obeetee has advocated for social and environmental change in the Indian rug industry. We

were the first in our market to achieve the SA 8000 Standard, the leading social certification for factories and organizations across the globe.

Our systems for the prevention of child labor have been lauded by the International Labor Organization and other human rights groups,

and we were the first in our industry to install a water effluent treatment plant and energy conservation systems. Alongside our programs

for children’s education and women’s economic advancement, our work is focused on improving quality of life for workers, their families and

our customers. We also focus on environmentally concious efforts:


For over 30 years, Obeetee has prevented hazardous wastewater from entering the environment—a persistent concern in India’s manufacturing

industry. In 2007, we were the first to install an energy-efficient water effluent treatment plant in Uttar Pradesh. Unlike conventional wastewater

treatment, which relies primarily on chemicals, Obeetee’s plant uses temperature controls, microorganisms, and physio-chemical processes to

safely and effectively treat waste.


Using a combination of high-tech steam valves, geothermal wool insulation and roof fans, Obeetee has reduced steam consumption by 10%,

lowered heat load by 4 degrees Celsius and lowered cooling costs by 75%.


Recently, we installed a compost compacter and upgraded our digital technology to reduce waste and energy use. With digital color-matching

and infrared carpet drying, Obeetee is able to stabilize production during drastic weather events, such as heavy rains.

Obeetee is the largest handmade rug maker in India and one of the oldest hand-woven rug companies in the world. As India’s

largest manufacturer and exporter Since 2004, Obeetee has been awarded the industry’s best social certification: SA Standard

8000, administered by Social Accountability International. Through bi-annual audit by Norwegian auditing/certification organization

DNV (Det Norske Veritas), we have met compliance for rigorous standards including: Zero-tolerance child labor or forced labor,

assuring a safe & healthy workplace, freedom of association & right to collective bargaining, no discrimination, humane disciplinary

practices in accordance with law, proper working hours, proper remuneration/wages, control ofsuppliers & sub-contractors and

effective implementation & improvement.


Our Fair Trade Certified factory in Uttar Pradesh meets the highest standards of health, safety and fair labor practices. Workers are

paid a premium, which they invest in the benefits of their choice.


The GoodWeave label means that no child, forced or bonded labor was used in the making of our products, and that purchases

support programs to educate children and ensure fair work for adults.


Owned by farmers, Wools of New Zealand leads in land management, animal welfare, social responsibility and transparency. Many

farmers are accredited to the Textile Exchange’s Responsible Wool Standard.


The Woolmark logo indicates Australian wool that’s been audited for high levels of quality assurance, from farm to finished product.


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