Channel your brand’s era to connect with clients through bold hues and custom logo matting

Just as Taylor Swift brilliantly branded each of her album “eras” with its own distinct colour palette, businesses can use commercial matting to tell their own story and connect with customers through technicolour and attention-grabbing design.

Whether it’s a bustling restaurant, a luxury condo, or an arena filled with team pride, logo mats are often the first branded touchpoint visitors encounter.

From replicating complex logos to crafting bold new motifs, Vifloor Canada can help bring your brand to life with our Super Series and Metropolis commercial matting collections, making a lasting impression on every person who walks through your door.

Creatively connecting through commercial logo matting

Taylor’s fans traded friendship bracelets with the singer’s lyrics and song names in every hue imaginable, each one a symbol of connection, meaning and joy.

Using colour, your commercial space can evoke a similar emotional impact and shape how clients experience your brand. Functional mats become a key storytelling element that reflects your brand’s ethos throughout your building.

Differentiating with colour and personality

Sports teams, like the Whitby Fury hockey team, wear distinct colours while battling it out on the field, court or ice to set themselves apart from the competition.

Using hallmark colours in business branding serves the same function, influencing brand loyalty and recall.

Using specific vivid hues in your logo and across other marketing materials creates a sense of cohesion that carries through everything from digital advertising to stationary to commercial matting.

Merging professionalism with practicality

For property managers and condo corporations, commercial matting that balances performance, and presentation is key.

A branded mat at the entrance, lobby, or even a corridor communicates care, professionalism and pride in the property, while keeping floors clean and slip resistant.

Designing with darker tones as backdrops will mask dirt in high-traffic areas and allow your logo to pop and stand out.

Embracing iconography at the door

Iconic spaces like Toronto’s St. Lawrence Market rely on instantly recognizable visuals to help visitors orient themselves, while establishing a connection to the brand.

In high-traffic hospitality spaces like markets or arenas, logo mats become part of the visitor experience by guiding foot traffic and defining zones. They also reinforce brand recognition with every step – the St. Lawrence Market logo matting reminds patrons of the city’s heritage with its iconic red-and-gold identity.

Setting expectations for experience

Your business’ entrance can set the stage for the experience visitors can expect within.

At The Firkin on Yonge, Vifloor’s colourful logo mat creates a sense of place with the Union Jack indicating what kind of cuisine the restaurant sells. Its imaging signals a warm, welcoming atmosphere, adding personality to the branding, and by extension, to the space.

Crafting a harmonious brand experience with colour and commercial logo matting

From concert stages to commercial entrances, colour has the power to connect, captivate and communicate branding to potential and existing clientele.

With Vifloor’s Super Series and Metropolis commercial matting, your brand can create that same impact, turning every entrance into a statement that resonates.

Ready to enter your next business era?

Contact Vifloor Canada today to explore how our custom logo matting can keep your brand centre stage.